Bvlgari 寶格麗

Sotirio Bulgari Greece, the world's third jewelry brand after Cartier and Tiffany
► The official trademark of Bulgari uses the ancient Roman spelling of "BVLGARI" instead of "BULGARI"'  In reference to ancient Rome,
 the "U" was replaced with the letter "V".

Sotirio Boulgaris (Bvlgari) made his fortune in Epirus, Greece, about 1877, Corkyra-Naples (Naples), settled in Rome, Italy in 1881, selling homemade silverware in front of the Pinceio French Academy, and was appreciated by a businessman, who will be located in The shop windows on Via Sistina lent him to show, so it was successful, and in 1884 the first store was opened in Via Sistina.

In 1905, with the assistance of his two sons Costantino (l 889-1973) and Giorgio (l 890-1966), he founded the Bulgari head office in Via Condotti, which is still the flagship store, and the two brothers took over completely in 1930. family business.

In the early years of the 20th century, in the European and American jewelry industry, the French style was the most popular, and there were certain rules for the theme and selection of jewelry. In the 1940s, Bvlgari took the lead in breaking this tradition. Taking color as the design essence, it creatively uses a variety of gemstones of different colors to match and combine, and then uses the base of different materials to highlight the dazzling color of the gemstone.

In order to make the color of gemstones more complete, Bulgari first used semi-precious stones in its jewelry, such as Coral, Amethyst, Jasper, Citrine, Peridot ) Wait. In order to make the colored gemstones on the jewelry have a round and soft feeling, Bulgari began to study and improve the cabochon (cabochon cutting) cutting method popular in the East, replacing the multi-cut gemstones with cabochon gems. This was an impactful innovation for the traditional jewelry trends in Europe and the United States at that time. In addition, Bvlgari pioneered the heart-shaped gem cutting method and many other novel and unique setting shapes, which were amazing at the time. In fact, to this day,
These have gradually developed into standards for jewelry production.

In 1984, Giorgio's sons Paolo and Nicola took over the positions of president and vice-president, and their sister-in-law Francesco Trapani took over the position of CE0. In the early 1990s, Francesco Trapani established a fragrance product line in order to diversify the company. Under his tenure, Bulgari officially became an internationally renowned luxury brand.